Hi, my name is Maria Lekae

I offer international marketing expertise through project-based work. I rely on fifteen years of experience in working with global brands and creating marketing campaigns around the world in live entertainment, real estate and brand consulting.

 A trusted, “no-drama” partner to skillfully design and execute your campaign or promote and run your event. I am focused on customer journey and experience to represent your brand in the proper light.

Project-based work

  • Marketing & Events

    I specialize in building tailored marketing campaigns in various industries and creating + promoting events of different levels.

    • Brand strategy creation and implementation

    • Media and PR planning and execution

    • Procuring partners and agencies in the local markets

    • Event planning and promotion

  • Strategic Partner

    I provide strategic input and set up campaigns from scratch, employing and connecting relevant players in international markets, prioritizing customer experience and seamless execution.

    When necessary, I assemble a team of trusted experts to provide the 360 degrees service.

  • Client Oriented

    Projects are crafted according to the client needs and budgets:

    • Focus on brand building, sales or both

    • Ticketing strategy and venue relations

    • On-the-ground support

    • Analytics and optimization

CONTACT ME
 

 I don’t take myself too seriously and gravitate towards lightness in both life and work.

 

  • The professional path

    My path in Live Entertainment started in New York in 2005, where I booked and promoted live tours for international artists throughout Latin America. These included live shows of artists such as Madonna, Aerosmith and Blue Man Group performing for the audiences in Brazil, Mexico, Argentina and Chile. I resonated with the incredible rush of excitement and satisfaction, produced by the remarkable positive emotions and reactions of the fans. 

    My desire to master practical business skills and to reate a knowledge base led me to acquiring an MBA at the IESE School of Business in Barcelona. A wonderful, rich experience, business school prepared me for the next stage in my career - leading marketing campaigns and organizing events at the largest producer and promoter of live family shows in the world. 

  • Experience

    I am grateful to share the experience and practical knowledge in putting together, running and promoting events of various scales internationally:

    • Built and executed multi-channel marketing campaigns for the Disney portfolio of live shows in Europe.

    • Brought Disney On Ice to Germany for the first time after a significant break, achieving attendance of almost 1M people in five years.

    • Promoted large-scale live tours throughout The Netherlands, Germany, France, Switzerland, Belgium and The Nordics, bringing Disney On Ice characters, Monster Jam trucks and Marvel Universe Live Heroes to the local arenas.